Small Group Communication

User Behaviors and UX Design Considerations
von 17:45 bis 18:30

Social networking, alongside with other means of computer-mediated communication, has become widely adopted around the world and profoundly changed the communication landscape. Users are provided with delightful experiences, such as richer ways of keeping in touch and sharing experiences, being reunited, self-affirmation through positive self-presentations, and effortless ways of being in the know of “what’s new and what’s hot”. However, studies within the HCI community have also reported a variety of user concerns and frustrations, many of them stemming from incomplete models of social network structure applied in designs. Social networking services clump together different social groups that have little interaction in real life, and most of other communication channels lack in richness and are often optimized for one-on-one communication. Users have increasing difficulties managing their self-presentation and privacy due to co-presence of social groups, and they often struggle with time-consuming information flood in social networking services. Most solutions are inelegant for truly conversing with the people that matter the most.

What does the group structure of social networks look like? How do users currently communicate as small groups? What are the problems that users face with small group communication?

Wir danken unseren Sponsoren